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I've avoided poking the road rash on the rump of professional cycling that is the Floyd Landis case. Nobody has ever thanked the ninety-nine-millionth-and-one person who says "look you seem to have fallen off" while prodding the weeping flesh.

Instead I recommend you read the following articles:

"When Floyd Landis last week accused several top riders of doping, one thing was missing from the fallout: a flat-out, en masse denial of Landis's allegations." - Accusations Ring Loud, but Not the Denials - Juliet Macur, NY Times

Truth, Lies and Evidence - Joe Lindsey's Boulder Report - Bicycling.com

Floyd Landis confession emails may only be the first chapter - David Walsh - The Times

Another fine mess

I'll also avoid the Valverde case other than to highlight how long it has taken and why we have got to where we are. Podium Cafe has a very detailed timeline of the case

• The case began with the judicial investigation in Spain known as Operacion Puerto in 2004
• Operacion Puerto first came to public notice in 2006
• The UCI and WADA both ask the Spanish Federation (RFEC) to take action against Valverde either side of the Worlds in autumn 2007
• RFEC procrastinate into 2008, citing jurisdictional reasons they couldn't act, apparently unable to access the evidence
• In July 2008 Italian anti-doping authorities take a sample from Valverde when the Tour de France crosses into Italy
• In May 2009 Valverde is banned in Italy by CONI on the basis of DNA evidence linking him to bloodbag 18, indentifying him as "Valv Piti".
• Valverde does not contest that he has been correctly identified, rather that the Italians did not have the jurisdiction to sanction him
• In May 2010, after protracted appeals and foot-dragging, CAS ratifies the Italian ban and agrees with the UCI/WADA case that it should be extended worldwide
• Valverde is banned worldwide for two years, effective 01 January 2010
• CAS note that there is no direct evidence that Valverde has obtained results through doping
• Valverde continues to appeal, claiming he has been unfairly treated but still not contesting his identification by CONI as a party to Operacion Puerto

Time for cycling to find its Kerry Packer?

Instead, let's look at the third ring of this complete circus: the professional racing circuit.

Today, it was announced that the Tour of Ireland has been cancelled for 2010 joined the list of defunct races unable to find funding or favour.

Last week The Inner Ring flagged up leaked details of the revised UCI Protour which hinted at one possible future: pay-to-play where the ability to do double entry accounting for the value of your squad is more important than building a team from grassroots and moving up through the sport.

What I don't understand is why race organisers are so happy to leave the organisation of the sport to the UCI. Surely the combined weight and racebook of RCS (Giro and other Italian races) and ASO (Tour de France, Paris-Roubaix) covers almost all of the top flight events of note and has a future value which far outweigh anything the UCI holds?

The UCI has been instrumental in trying to broaden the global appeal of the sport but it strikes me that the races it has helped developed would be better served by experienced race organisers than the sport's administrator. It simply doesn't have the logistical expertise or financial imperative needed to make events in Africa or Asia as significant as their European counterparts.

In my view what cycling needs is someone with the balls of Kerry Packer. For those not familiar, Packer was the man who transformed the staid world of international cricket with his World Series Cricket (WSC).

He's quoted as having asked the Australian Cricket Board in 1976 "There is a little bit of the whore in all of us, gentlemen. What is your price?" while discussing television rights. He would have been perfectly at home in a sport as venal as cycling.

While history records that WSC didn't endure, it did force the sport to confront its failings and move forward in terms of professionalism and its appeal to the audience.

Currently professional cycling is stuck in an hopeless situation where fear of wholesale change leads to poisonous inactivity and decay as the remaining pool of assets withers. The longer it is left to those already with heavily vested interests, the less likely it becomes that cycling can change.

As has been said elsewhere what cycling needs is for someone to come in and re-invent the presentation and appeal. They'll have to think beyond the traditional at the same time as retaining the core that makes cycling so brilliant.

Here's a couple of things they could start with:

Women's racing is demented, unpredictable, attacking.

Bar the sexist pigs who can't appreciate great competition for what it is, does anyone think the sport wouldn't be better for a more richly rewarded profile for the women's scene?

Bring the crazy back

The races everyone talks about are never "sunny day, sunflowers and vineyards", it's the mud-splattered Tuscan battles, the chance escapes that beat the odds, the glorious epics.

Bring back motorpaced epics like Bordeaux-Paris with their night racing and fearsome endurance challenge. The "ultra" element of the sport has been left far too long as the preserve of the nostaligic amateur.

Find unique routes, don't always chase the smooth tarmac and mountain passes. The passing of climbs like Puy de Dome from the sport is a tragedy for that reason in the same way that the rediscovery of Tuscany's gravel roads is a joy.

So how can cycling make that move forward without someone to drive the change?

A quick mid-weeker to pick up on one of those quotes that guaranteed to infuriate me.

I was reading Richard Moore's latest piece on Team Sky in The Guardian Bradley Wiggins dismisses claim that pro cycling hates Team Sky.

It was this section about Marc Madiot's annoyance that infuriated:

"Other criticisms, such as those made this week by Marc Madiot, team manager of Française des Jeux, seem to owe more to the fact that Team Sky, through Facebook and Twitter are communicating with fans using all the means at their disposal. It irritated Madiot that Sky ­publicised work in a wind tunnel. 'We also put riders in wind tunnels,' said the former double winner of Paris‑Roubaix, 'but we don't put out a press release about it.'"

Well perhaps if you did put out a few more press releases then perhaps your team might be a bit more visible. Or perhaps if you paid attention you'd see one of your riders gaining a cult reputation on Facebook after the Tour Down Under: Arthur Vichot.

Cycling needs to sort out its PR, not just on the doping front but on the fan front. The most successful of the new teams in the last few years have realised that a few autographs by the team bus just doesn't cut it these days.

A successful online presence doesn't take much more than internet access, a copy of wordpress and a five quid a month hosting deal to get started. Yes that seems to be beyond the abilities of a lot of top flight teams.

Sky got their online media presence right by investing the same time, effort and thought that they claim in their race preparation. There's plenty that Madiot could learn from them off the road instead of playing the humpy French team card.

I'll set aside the issue of someone who is employed to write for the team site writing about the team. I'm not the only person out there who thinks there's something odd about the issues of conflict of interest when it comes to Sky's reporting on the Team. Moore is a great writer and journalism but he writes for their official website and so I'm also a bit uncomfortable with his reporting on the Team.

A lot of people have seen the signing of Oscar Pereiro Sio as simply an attempt to bolster the Astana squad with an experienced rider who can be there when it matters in the high mountains.

His ability to sacrifice his own interests in working for Alejandro Valverde over the last few years will have been a characteristic that appealed greatly to Contador. This isn't a guy who is going to give him grief or take off in search of a stage win while the real battle is happening behind.

That's pretty vital to a guy who has lost his trusty domestique Sergio Paulinho to Radioshack. Contador still faces having to ride on someone else's team with the return of Alexandre Vinokourov to "his" Astana team.

What is so brilliant about signing Pereiro is that it's a very astute political move given the situation.

We can assume that ASO are going to be asking questions about Astana's inclusion on the basis of Vinokourov's presence. They've not forgiven him for his actions in 2007 which essentially amounted to kicking them in the balls while they were out cold after the Floyd Landis debacle.

Now name the only team in cycling with two Tour de France winners on their roster.

The answer is Astana with Alberto Contador and Oscar Pereiro.

The former is the defending champion who was unable to defend his title in 2008 because of the repercussions for Astana of Vinokourov's ban.

The latter is the rider robbed of his moment of glory on the podium in Paris as a result of Floyd Landis' ban.

In pure political terms the weight of their achievements/history combined may be the necessary counter to Vinokourov's disgrace, which still drags like ten tonnes of shit behind Astana.

We know that being defending champion in 2008 wasn't enough on its own to swing the balance in Contador's favour, albeit the politics then included Johan Bruyneel on the scales.

Given the passing of time and their record, the two riders may be enough to convince ASO not to exclude Astana this year.

Women have the little black dress. Very few women have just the one.

This should tell the predominately male cycling population something. Sadly, far too many choose to ignore a simple truth: black is the most stylish of colours.

Rapha understand this, that's why their classic jersey is black. So did Henry Ford.

For nearly a hundred years cycling seems to have survived with shorts only really available in black. Some would argue this was out of necessity and lack of other viable options in the fabrics available. I'd argue that it was because it works and looks good.

You think Eddy Merckx and Jacques Anquetil wore black shorts for no good reason?

Or Gino Bartali and Fausto Coppi?

The latter had jerseys handmade from silk for him by Castelli. If he'd wanted shorts other than black he would have had them.

Take any cycling jersey you own and pair it with any shorts you like. It will always look better with a plain black short.

The World Champion's jersey has always looked better with black shorts. That's not a matter of opinion, that's a matter of fact.

And the same goes for any of the famous jerseys. The trend for shorts matching leaders jerseys started in the 1990s and has never been as cool as some riders and fans would have you believe.

For every Mario Cippolini resplendent in head-to-toe white and rainbow, there's a multitude of Michael Rasmussen looking like a jaundiced famine victim at Le Tour...

(Note Alberto Contador sensibly opting out of white shorts with the Best Young Rider jersey. Remember: you win the jersey not the shorts and matching socks.)

Or like a smallpox outbreak on a bike...

So to recap: If you are serious about looking good on the bike, get some black shorts.

You may also be interested in reading Roadcycling UK's Cycling Style Guidance Notes by Richard Hallett

Dave Brailsford in a BBC interview says that the Team Sky project is all about inspiring participation.

But I keep on coming back to the same question I asked back at the Worlds in September: where are the women?

It's not like there aren't great squads that could do with a sponsor and come ready formed. Say, for example, Equipe NÜRNBERGER Versicherung who have just folded due to their new sponsor running away at the last moment.

Take a look at some of the riders on their 2009 team roster and factor in that Nicole Cooke was due to ride for them in 2010.

Actually, let's go back to the basics of a team with a British core: Lizzie Armitstead has moved teams this season, along with Sharon Laws, to join Emma Pooley at Cervelo.

Pooley's pretty happy where she is, but if you say the other two were on the market along with Cooke and all the riders in her now defunct Vision 1 Racing team, then it's not hard to assemble a race-winning roster of a dozen or so riders without having to look too hard.

Throw in a good handful of young British riders who could benefit from the development opportunity with 2012 in mind and it's looking pretty progressive.

But given that both Vision 1 and Nurnberger have gone under for want of a sponsor, perhaps women's cycling is still at an awkward chicken/egg stage where it needs a raised profile to attract committed sponsors but can't raise that profile without committed sponsors.

I've spent the last year or so trying to do something about the profile by writing about women's cycling where I can but it's tough to get race information without being at the races, something no one is currently willing to pay me to do.

One solution would be more races organised alongside the higher profile men's ones, like they do at the Tour of Flanders and Amstel Gold. Then there'd be no excuse for journalists not having access and the ability to cover the races.

So what are your thoughts on the lack of a Team Sky women's squad and how women's cycling can raise its profile?