Results tagged “advert”

I don't usually berate road cycling adverts for getting it wrong because I think the standard is so ridiculous across the entire industry, stretching from shamefully bad to well-intended disaster.

I've never understood the obsessions with Tron pseudo-science and heritage in road cycling advertising. They are at the root of why road has failed to grow and compete with BMX and then MTB, both of which seem to have realised that fun and excitement are what the vast majority of people want and aspire to when it comes to bicycles, not vertical compliance, lateral stiffness and watts.

I digress. What made me write this was this image in the Probikekit email today.

Really Danilo? I thought your current "favourite weapon" was third generation EPO products.

Either this is one of the most ironic adverts ever, in which case I missed the funny, or it's just a rubbish and ill-judged space filler.

I'm not missing something here am I?

Having once again looked out the window and considered that it was too cold and too wet for me to go out - I am still recovering from illness - Sunday was spent going for a gentle walk and catching up on the internet.

Props to Urban Velo for this delightful Stella Artois ad.

What's so great about it, other than it being a really great ad in the long tradition of Stella ads, is the details and the period of cycling it represents:

• unmade roads
• proper googles
• jerseys with pockets at the front
• refuelling in roadside bars
• repairing your own punctures
• caps not helmets

For me these are the sort of things I think modern cycling misses to some extent. The sense of adventure and challenge that you simply don't get in an environment where team cars and lycra exist.

Part of me would like to do the L'Eroica sportive this year to get a taste of the past. I'll hopefully be doing Flanders again this year, which is to my mind one of the rides that every cyclist should try at least once in their time.